|What to wear when you're doing some serious sale shopping|
If you're a January bargain hunter then you might have to put up with crowded changing rooms, a lack of mirrors and queues everywhere, but with the right outfit you can make it easier to deal with.
You're going to spend most of your day inside heated shops in the London January sales. Either you can ignore how you're slowly starting to overheat and wear your coat while you rummage, or drape it over your arm which makes rummaging tiring. Thus you might want to consider under-dressing slightly for the cold, or do what I did and bring something light and compact like a Uniqlo Ultralight Down jacket. It took a lot of convincing for me to get one of these because they don't look great, but I've grown to love it SO MUCH. It squashes into a pouch about the size of a compact umbrella and weighs even less than one. Because I got the collarless one, I also sometimes layer it under other coats for a secret layer of extra warmth. SO PRACTICAL.
I think separates are a better idea than a dress because they give you a more versatile way to try on clothes. Whether you need to see the trousers you're trying on in extra mirror or get an opinion on a shirt from your girlfriend outside the changing room, you can do that with what you're already wearing. If you're trying on a dress you can just swap it for your top and possibly keep your skirt on, which just saves time and effort.
|Go for separates that are easy to pull on and off.|
Knitted cotton jumper: M&S
Pleather skirt with elasticated waist: Primark
Scarf: All Saints
Visiting multiple changing rooms throughout the day means that you will want the ability to get in and out of clothes as quickly as possible. That means no buttons, zips, belts, tight jeans or jewellery that catches. The best is a skirt with an elastic waistband, and a stretch/knitted top that you can pull on and go.
You'll be walking and standing for long periods so it's obvious your shoes should be comfortable. But you'll probably need to take them off frequently too, even if you're not specifically shoe shopping. Lace up boots are therefore the absolute worst thing you could wear. I think ballet flats are the best because you can actually kick them off and step back into them without using hands.
|Ballet flats are comfortable and can be taken on/off without hands|
City tights: Primark
Ballet flats: Clarks
Having loads of different shopping bags from multiple stores is not a space efficient or comfortable way to carry your shopping, and you could easily lose track of one of your parcels. In addition, that's a lot of packaging that will go in the bin when you get home. Therefore I always let the cashiers know that I'll be using my own bag (sometimes to their surprise) and put everything in my tote. Because totes don't weigh anything I also carry a second one for overspill.
|A tote is light and you can stuff all of your shopping into it instead of having loads of different shopping parcels|
Canvas tote: New Orleans market
This New Orleans tote is a really typical souvenier from the market but I still love it's illustrated style. Being surprised by a wonky calliope concert on the steamboat illustrated here is one of the best memories of my life:
I kept cosy on my walk to the shops with this illustrated scarf from All Saints via a charity shop. All Saints do some really nice prints when they break away from plain black.
|Scarf: All Saints|
I'd love your tips on how you dress for success in the sales?